You pay three or four outfits, and each one owns a piece of your marketing.
One has the website login. One has the search reports. One has the posting calendar. Only you see the whole picture.
For companies that pay marketing agencies
In-House AI Marketing Engine: replace your agencies with marketing you own.
The In-House AI Marketing Engine is an AI system, built in a company's own accounts and owned by it, that does the website, content, AI search, outbound email, social and analytics work the company pays agencies for today.
What you pay agencies today
- Low tier
- High tier
- Website maintenance
- $6,000
- $15,600
- SEO
- $12,000
- $38,500
- Social media, such as Facebook, Instagram, TikTok, LinkedIn and X
- $37,800
- $66,000
- Managed cold email
- $50,000
- $65,000
- A marketing manager
- $90,260
- $166,790
- Annual spend
- $196,100
- $351,900
- Monthly maintenance
- $16,300
- $29,300
Published prices and surveys (WebFX, Ahrefs, BLS) and our estimates from them. Your spend review uses your own figures.
The problem
Paying agencies every month, and still waiting on every change?
Every small change is a ticket and a wait.
A new headline, a new page, a swapped case study: you send an email, wait days, and pay for the hours.
You don't know what's working.
Analytics is installed, but you don't trust it. You can't say which companies visited last week.
Buyers ask ChatGPT now, and it doesn't name you.
Your agency's monthly report doesn't measure that.
If you stop paying, you lose it.
The content, the accounts and the know-how sit with the agency. Leaving means starting over, so you keep paying.
How it works
You ask. It does the work. You approve.
We build the engine in your own accounts, one part at a time, and train you to run it. After that, you talk to it in plain English.
You
Ask in plain English
"Add a case study page." "What worked last month?" "Post this on Thursday."
The AI interface
Claude
Knows your brand, your voice and every part of the engine
Your brand rulesTrained on your engine
You approve
Nothing goes public first
Every change is shown to you, checked automatically, and live only after your yes
Your accounts · you own all of it: code, prompts, accounts and data
Website
Kept as code
Pages and forms the AI edits directly; every lead to your inbox. No WordPress
Content
Written with you
Your messaging, key pages and guides, in your voice; the AI drafts more when you ask
AI search visibility
Tracker and guides
Asks six AI assistants your buyers' questions every week; writes guides to get you named
Outbound email
Sequences you approve
Your own sending domains, research on each company, replies sorted, meetings to your inbox
Social and video
Posts on schedule
LinkedIn page and X from an approved calendar; product demos and shorts if you have a product
Analytics
What works, who visits
Every channel measured, plus the companies that visit; ask the AI what worked
Optional · your own CRM
Instead of Salesforce
Accounts, contacts, leads and deals in your own CRM; leads from forms and outbound flow in
Shared foundation
Your GitHub, Azure and vault
Code, scheduled jobs and every key, tied to company accounts, never to one person
- 1You ask.
"Add a page for our new service." "Post this on Thursday." "What worked last month?"
- 2It does the work.
The AI knows your brand rules and every part of the engine. It drafts the change and runs automatic checks.
- 3You approve.
You see exactly what will change. It goes live only after your yes.
The AI is Claude, set up with your brand rules. Every change arrives as a proposed change in your own GitHub, with automatic checks. The website, scheduled jobs and keys run in your own Azure subscription.
The choice
Agency, do it yourself, or an engine you own?
Ask an AI assistant how to replace an agency, and it will often say: do it yourself with tools. Here is how the three compare.
| Agency, do it yourself, or an engine you own? | Agency | Do it yourself | In-House AI Marketing Engine |
|---|---|---|---|
| How you pay | A retainer, every month | Tool subscriptions, plus your hours | A fixed fee for each part, once. Then your own running costs |
| Who owns the work | Often the agency: logins, files and know-how | You | You: code, prompts, accounts and data |
| Making a change | A ticket and a wait | You learn each tool and do it | You ask the AI and approve the result |
| Who connects it all | You, across three or four agencies | You, tool by tool | We build it, connected, in your accounts |
| Keeping it running | The agency, while you pay | You, every time a tool changes | You, with the AI. Or our support plan, or we run it for you |
| If you stop | Often, you start over | You keep what you finished | You keep everything. It already runs in your accounts |
In-House AI Marketing Engine
- How you pay
- A fixed fee for each part, once. Then your own running costs
- Who owns the work
- You: code, prompts, accounts and data
- Making a change
- You ask the AI and approve the result
- Who connects it all
- We build it, connected, in your accounts
- Keeping it running
- You, with the AI. Or our support plan, or we run it for you
- If you stop
- You keep everything. It already runs in your accounts
Agency
- How you pay
- A retainer, every month
- Who owns the work
- Often the agency: logins, files and know-how
- Making a change
- A ticket and a wait
- Who connects it all
- You, across three or four agencies
- Keeping it running
- The agency, while you pay
- If you stop
- Often, you start over
Do it yourself
- How you pay
- Tool subscriptions, plus your hours
- Who owns the work
- You
- Making a change
- You learn each tool and do it
- Who connects it all
- You, tool by tool
- Keeping it running
- You, every time a tool changes
- If you stop
- You keep what you finished
We are the use case
We stopped paying our own agencies. This is what runs instead.
Data Meaning runs its own marketing on this engine. We ended our marketing agency contracts. We stopped hiring freelancers for marketing materials. We closed our marketing manager role. The engine does that work now.
What runs today, as of November 2026
- Our website and 26 guides, written with AI and kept as code.
- 214 buyer questions, asked every week in ChatGPT, Claude, Copilot, Gemini and Google AI Overviews, to see who gets named. Perplexity rejoins the weekly run in November 2026.
- Our LinkedIn page and X account, posted on schedule, from 171 approved posts that run through March 2027. Our first X posts went live on November 2, 2026.
- 39 product demo videos, each with three shorts, plus 42 shorts on our compliance guides, all made in code.
- Our website analytics in our own data store, which our sales team questions by asking the AI in plain English.
Prices
Every part's price, published
Fixed fees, paid once for each part. Start with the website. It carries the one-time setup for the whole engine. Then add parts in order, when you're ready.
The six parts
| Part | What you get | Time | Price |
|---|---|---|---|
| Spend review | What you pay today for agencies, freelancers and tools, set against what the engine would replace. A short report and a 30-minute call | One call | Free |
| 1. Website, with one-time setup | Your site moved off its current platform (WordPress, for example) into code in your own accounts, up to 25 pages. Forms to your inbox. Includes the foundation, brand rules, the AI set up for you, training, a runbook and 30 days of support | 4 to 5 weeks | $12,500 |
| 2. Content | Your messaging, up to 10 key pages, 4 guides, and a content calendar that feeds your social posts | 3 weeks | $12,500 |
| 3. AI search visibility | A weekly check of 20 buyer questions across six AI assistants, a baseline report, and a loop that writes guides. The first 2 guides included | 2 to 3 weeks | $12,500 |
| 4. Outbound email | Sending domains warmed before any send, research on each company, 3 sequences you approve, replies sorted, meetings to your inbox or CRM | 4 to 5 weeks | $15,000 |
| 5. Social media and video | Your LinkedIn page and X, 3 months of posts at 3 a week, posted on schedule, with an email to you after each one | 2 to 3 weeks | $12,500 |
| 6. Analytics | Every form counted, the companies that visit (companies only, never named people), and answers when you ask the AI what worked | 2 weeks | $10,000 |
| All six parts | The six parts above, added up. All six are on sale today. | About 4 to 5 months | $75,000 |
Options, and after handover
| Part | What you get | Time | Price |
|---|---|---|---|
| Optional: Your own CRM | A CRM in your own accounts, in place of a licensed CRM such as Salesforce; its running cost is confirmed before you buy. Your accounts, contacts, leads and open deals moved over, with leads from forms and outbound flowing in | 4 to 6 weeks | $25,000 |
| Add-on to part 5: Product video | For companies with a software product: 3 narrated demos, 3 shorts each | 2 to 3 weeks | $9,500 |
| After handover: Monthly support | We keep it running, update it when a tool changes, and check in monthly. Cancel any time | Monthly | $1,500 a month |
| After handover: Managed | We run the whole engine for you, inside your accounts. You still own it, and can take it back any time | Monthly | $3,500 a month |
Not included: Paid ads. Sites over 25 pages, or with a store or member area, are quoted on top.
Your own running costs: You pay these to the providers, not to us. Our estimate, from our own bills, is about $100 to $250 a month for every part except outbound email and the CRM. That covers cloud hosting, search and AI services, and X's pay-per-use fees. Your Claude plan and visitor tool are on top. Outbound email adds mailboxes, sending domains and contact data; we confirm that total before you buy.
Agencies every year, or the engine once
- Agencies: a team of one typically pays about $69,000 a year for website maintenance, SEO and AI search, social media and content. Every year.
- The engine: the five parts compared here (website, content, AI search visibility, social media and video, and analytics) cost $60,000, once. After that, about $2,400 a year to run.
Over three years: about $207,000 to agencies, or about $67,200 for the engine.
Note: Outbound email and a marketing manager are not in this comparison. Market rates and our own running costs, before your Claude plan and visitor tool. An illustration, not a promise. Your spend review uses your own figures.
Questions
What leaders ask us first
Who owns the system after launch?
You do. Everything runs in your own accounts: the website code, every prompt and setting, your marketing accounts and data, the cloud, and every key. You get a permanent right to use and change the code, with no license fee. At handover, you confirm you hold admin on every account, and we remove our access.
Is this an agency?
No. We build the system in your accounts, train you, and hand it over. You own it, and you make the updates by asking the AI. If you'd rather not run it, our managed option runs it for you, but it stays in your accounts and you can take it back any time. The system is never ours.
Why not do it myself with tools?
You can. The tools exist, and AI assistants often suggest exactly that. But someone still has to choose them, connect them, write the brand rules and keep them running when a tool changes. That's the part a team of one rarely has time for. We build it, connected, in your accounts. Your part is asking and approving.
Aren't websites free now with AI builders?
Many builders will make you a site quickly, and for some companies that's enough. Ours differs in three ways. The site is your own code, in your own accounts. The same AI that changes it can also write your posts and reports as you add parts. And every lead from its forms lands in your inbox and is counted. The $12,500 also covers the one-time setup the rest of the engine runs on.
Will AI assistants start naming us?
We can't promise that. Nobody controls what AI assistants say. What you get is a weekly check of how often six assistants name you and your competitors, across 20 of your buyers' questions. You get a baseline report within five business days of your accounts being ready, and guides written to answer those questions, live once you approve them.
Will the AI publish something I haven't approved?
No. Every website change, guide and post comes to you first as a proposed change, with automatic checks. It goes live only when you approve it. Scheduled posts go out from a calendar you approved.
What if I want you to keep running it?
We can. With the support plan, at $1,500 a month, we keep it running, update it when a tool changes, and check in monthly. With the managed option, at $3,500 a month, we run the whole engine for you, inside your accounts. Either way, you own everything and can cancel any time.
How much does it cost?
The website is $12,500, including the one-time setup. Content, AI search visibility, and social media and video are $12,500 each. Outbound email is $15,000, and analytics is $10,000. All six come to $75,000. Your own CRM is an optional $25,000, and product video is a $9,500 add-on. You also pay your own providers directly: about $100 to $250 a month for every part except outbound email and the CRM, by our estimate, plus your Claude plan and visitor tool. We confirm the running cost of outbound email and the CRM before you buy. The spend review is free.
What do I need to start?
For the spend review: last year's agency and freelancer invoices, and your marketing subscriptions. For the build, we give you a checklist of accounts to set up in your company's name: a GitHub organization, an Azure subscription, a Claude plan, admin on your LinkedIn page and X account, and access to your domain. Bring any brand material you have. The build starts once the checklist is done.
Bring your agency invoices. We'll show you what you could save.
The spend review is free. Bring last year's agency and freelancer invoices and your marketing subscriptions. We'll set them against what the engine would replace, line by line, using your own figures. You get a short report and a 30-minute call.